Green Products

Sharing successful examples of sustainable products from around the world Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspectiveâconsidering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of: Sustainable tourism in the Galapagos Islands The revival of battery-powered electric vehicles in Japan The transition from oil dependency to sustainability in Denmark The promise of sugarcane ethanol as a cleaner fuel alternative Sustainable urban mass transport Mapping the universe of green products this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania. Praise for the book: . covers a wide range of topics from energy to automobiles to tourism in impressive depth. âMichael A. Cusumano author of Staying Power and SMR Distinguished Professor MIT Sloan School of Management â should be on the shelf of every manager and educator as resource and inspiration. âAndrew A. King professor Tuck School of Business and co-founder Alliance for Research on Corporate Sustainability â an excellent starting point in the analysis of production possibilities compatible with the requirements of sustainability and environmental friendliness. âEmilio Ontiveros AFI chairman and board member of Iberdrola Renovables . Language: English